System Design Case Study

Household Waste management system : options and opportunities to manage

Sustainability

Household Waste management system in India : options and opportunities to manage

Rethinking Household Waste Habits

Project Overview

India faces a significant challenge in managing household waste due to the lack of effective segregation practices, limited public awareness, and gaps in implementation at the community level. This project explores the behavioral, infrastructural, and systemic issues surrounding waste segregation, aiming to identify practical and sustainable solutions that can drive change at the grassroots level.

Through extensive research, case studies, stakeholder interviews, and design thinking methodologies, the project outlines a multi-phase intervention ranging from awareness campaigns and educational games to product innovation and digital tools. These interventions are crafted to foster a culture of responsibility, enable better waste management practices, and ultimately reduce the environmental burden of mismanaged waste.

Problem Statement

The absence of consistent household waste segregation practices in India has led to inefficient recycling and heavy reliance on environmentally unsafe landfills. Existing systems fail to retain valuable resources and require a shift toward more sustainable, user-friendly solutions

Industry

Sustainability

Client

Self Initiated

My Role

Lead Designer

Platforms

System Design

Timeline

September - December 2023

Process

01 Empathize & Understand

Conducted secondary research on waste generation, segregation, processes involved and policies

Engaged in primary research through surveys and interviews with households and stakeholders

Mapped behavioral insights and pain points using affinity diagrams and mind maps

01 Empathize & Understand

Conducted secondary research on waste generation, segregation, processes involved and policies

Engaged in primary research through surveys and interviews with households and stakeholders

Mapped behavioral insights and pain points using affinity diagrams and mind maps

01 Empathize & Understand

Conducted secondary research on waste generation, segregation, processes involved and policies

Engaged in primary research through surveys and interviews with households and stakeholders

Mapped behavioral insights and pain points using affinity diagrams and mind maps

02 Define the Problem

Synthesized data to identify core challenges: lack of awareness, broken segregation chain, behavioral inertia

Framed the problem statement with a focus on behavioral change and system inefficiencies

02 Define the Problem

Synthesized data to identify core challenges: lack of awareness, broken segregation chain, behavioral inertia

Framed the problem statement with a focus on behavioral change and system inefficiencies

02 Define the Problem

Synthesized data to identify core challenges: lack of awareness, broken segregation chain, behavioral inertia

Framed the problem statement with a focus on behavioral change and system inefficiencies

03 Ideate Solutions

Brainstormed creative interventions from individual to community level

Proposed multiple solution directions: awareness campaigns, educational games, intuitive tools, and digital platforms

03 Ideate Solutions

Brainstormed creative interventions from individual to community level

Proposed multiple solution directions: awareness campaigns, educational games, intuitive tools, and digital platforms

03 Ideate Solutions

Brainstormed creative interventions from individual to community level

Proposed multiple solution directions: awareness campaigns, educational games, intuitive tools, and digital platforms

04 Design & Implement

Designed physical products (bins, bags), community engagement strategies (games, posters), and a mobile app prototype

Piloted activities and communication strategies in real environments to validate impact and usability

04 Design & Implement

Designed physical products (bins, bags), community engagement strategies (games, posters), and a mobile app prototype

Piloted activities and communication strategies in real environments to validate impact and usability

04 Design & Implement

Designed physical products (bins, bags), community engagement strategies (games, posters), and a mobile app prototype

Piloted activities and communication strategies in real environments to validate impact and usability

Key Stats In India

62 m

Tonnes of Waste Generated

43 m

Tonnes of Waste Collected

20%

Waste Recycled

80%

Waste End Up in Landfills

Interviews

Interviews were conducted of stakeholders (waste collectors, officials) and users (households). Total of 3-4 household users and 2 stakeholders interview were conducted.

Below is the pattern based breakdown of their views.

Stakeholder Interviews – Waste Collectors / Sanitation Workers

People don’t segregate properly

It’s not practical to carry multiple bins

We can't open and check every bag

No one is really monitoring this and there is no incentive for us to segregate

We just want to finish work quickly

Stakeholder Interviews – Waste Collectors / Sanitation Workers

People don’t segregate properly

It’s not practical to carry multiple bins

We can't open and check every bag

No one is really monitoring this and there is no incentive for us to segregate

We just want to finish work quickly

Stakeholder Interviews – Waste Collectors / Sanitation Workers

People don’t segregate properly

It’s not practical to carry multiple bins

We can't open and check every bag

No one is really monitoring this and there is no incentive for us to segregate

We just want to finish work quickly

User Interviews – Household Residents

I try to segregate, but..

It doesn’t feel like it makes a difference

Everyone in the family is busy

Don’t know what waste goes where, its too confusing

Even if I do it right, it gets mixed later

User Interviews – Household Residents

I try to segregate, but..

It doesn’t feel like it makes a difference

Everyone in the family is busy

Don’t know what waste goes where, its too confusing

Even if I do it right, it gets mixed later

User Interviews – Household Residents

I try to segregate, but..

It doesn’t feel like it makes a difference

Everyone in the family is busy

Don’t know what waste goes where, its too confusing

Even if I do it right, it gets mixed later

Persona

To better understand the behavioural patterns and challenges in household waste segregation, I identified two primary user archetypes.

  • A responsible homemaker-genuinely wants to make a difference and inculcate sustainable habits in her family,

  • A busy working professional, is aware of the importance of waste segregation but struggles to integrate it into his fast-paced lifestyle


Renu Sharma

Homemaker

I do my part every day, but I still see everything mixed together

Age: 42

Location: Urban Residential Society, Rohini, Delhi

Tech Proficiency: Low

Gender: Female

Goals

Maintain a clean and hygienic household

Teach her children about sustainable living

Be an active contributor to community cleanliness initiatives

Reduce her household’s environmental impact through proper waste segregation

Frustrations

Waste collectors mix segregated waste, making her efforts feel pointless

Error messages that don’t explain the issue.

Lack of support and awareness among neighbors and domestic help

No acknowledgment or incentives for doing the right thing consistently

Rajat Verma

Software Engineer

I want to contribute, but with my schedule, I need a system that’s quick and clear

Age: 30

Location: Janakpuri, New Delhi

Tech Proficiency: Moderate

Gender: Male

Goals

Support environmental causes through simple, everyday actions

Keep his living space minimal and clutter-free

Use smart solutions to manage tasks efficiently

Contribute to a responsible community without disrupting his routine

Frustrations

Waste segregation feels complicated and time-consuming

Doesn’t trust that the waste is processed properly after disposal

Sees no community accountability or motivation to improve the system

Lack of support and awareness among neighbors and domestic help

Brainstorming

Solutions Defined

The root causes of the problem appear to stem from deficiencies in public education, a lack of widespread awareness, and insufficient motivation for individuals to actively participate in waste segregation and support sustainable waste management practices. While existing government initiatives are commendable, their impact could be significantly enhanced through more robust and widespread implementation.

Numerous solutions have been proposed to strengthen waste segregation efforts and encourage behavioural change both at individual and community levels, as well as on a larger scale: to drive meaningful and lasting improvements.

Solution : System Plan

This solution is designed at a personal level, aiming to initiate change on a small scale that can lead to a significant impact over time. The approach is structured into four distinct phases, each contributing to a gradual yet powerful transformation in waste management behavior and practices.


Creating the buzz:

  • Putting posters and raising a communication.

  • To encourage and celebrate success of people who are doing good work by segregating waste

Raising awareness:

To initiate conversations around waste management and ecosystem awareness within the community, I adopted an engaging and inclusive approach. Efforts are structured as follows:

  • Began organizing interactive games, quizzes, and workshops focused on environmental education and waste management. These activities are open to both adults and children aged 10 years and above, ensuring broad participation

  • Children, being quick learners, are introduced to key concepts early through activities like Treasure Hunt, making learning fun and impactful. This early exposure encourages them to influence their families and spread awareness at home

  • Adults participate in games like Eco-themed Housie, designed to engage them in conversations about sustainability in an enjoyable and relatable way

Introduction of products:

Introduced simple, targeted interventions to encourage behaviour change in waste segregation. Each product or tool was thoughtfully designed to align with the community’s current stage in the waste segregation journey, ensuring relevance and ease of adoption.


Solution: Campaign Design

Concept 1

Through this campaign,I am empowering citizens to take charge of the root cause of waste and transform it into a valuable resource that enhances their quality of life while reigniting a sense of pride in their city.

Source To Resource

​It is a tap into the pulse of the city by including people, famous landmarks, famous cafes, small scale industry owners, children from the city as part of our communication. We celebrate their source of happiness and their examples to teach and educate the importance of waste segregation.


Concept 2​

Segregate your waste in showing different products in one poster to take a sense of responsibility​.

Segregate Your Waste​

In this set of posters represent the three main recyclable materials Plastic, Glass and Paper. Each poster has one material standing out that isn’t supposed to be in the recycling pile, showing its out of place.

Concept 3

A comprehensive campaign designed to promote waste segregation and raise awareness, leveraging multiple platforms and diverse media channels to effectively reach and engage a broader audience.

Campaign Structure


Solution: App Design

Create an app that can be used by household women to inform them about waste segregation and collect their feedback. The app will also offer rewards for their participation and efforts in segregation. Weekly rewards, such as household groceries and magazines, can be given to encourage continued involvement and learning. As women are increasingly using smartphones, they can easily track, read, and report on segregation through the app

Features List of Application

  • Providing information about the ways of segregation and how they can manage waste through videos, blogs etc.

  • Reward system, to give them rewards on the basis of segregation

  • Tracking system to track in detail on what days they have segregated and on what days they have not.

  • Setting up reminders to segregate

The main purpose of the application will be to set reminders and give incentives rewards to people who give segregated waste

Note: The app was merely a solution suggestion, so only the initial Information Architecture was created, not the complete application.

Key Learnings

Behavioral Change is the Real Design Challenge

While the technical solutions exist, the real barrier lies in human behavior. Designing for mindset shifts especially in deeply ingrained habits like waste disposal requires empathy, patience, and creative strategies

Behavioral Change is the Real Design Challenge

While the technical solutions exist, the real barrier lies in human behavior. Designing for mindset shifts especially in deeply ingrained habits like waste disposal requires empathy, patience, and creative strategies

Behavioral Change is the Real Design Challenge

While the technical solutions exist, the real barrier lies in human behavior. Designing for mindset shifts especially in deeply ingrained habits like waste disposal requires empathy, patience, and creative strategies

Design Must Bridge Systemic Gaps

Good design isn't just about solving individual pain points but about creating harmony between different stakeholders households, waste collectors, and governing bodies.

Design Must Bridge Systemic Gaps

Good design isn't just about solving individual pain points but about creating harmony between different stakeholders households, waste collectors, and governing bodies.

Design Must Bridge Systemic Gaps

Good design isn't just about solving individual pain points but about creating harmony between different stakeholders households, waste collectors, and governing bodies.

Impactful Design Begins with Empathy, Not Aesthetics

From user interviews to gamified awareness activities, you learned that meaningful design goes beyond visuals, it's about listening deeply, observing behaviors, and designing interventions that people can relate to and adopt in their everyday lives.

Impactful Design Begins with Empathy, Not Aesthetics

From user interviews to gamified awareness activities, you learned that meaningful design goes beyond visuals, it's about listening deeply, observing behaviors, and designing interventions that people can relate to and adopt in their everyday lives.

Impactful Design Begins with Empathy, Not Aesthetics

From user interviews to gamified awareness activities, you learned that meaningful design goes beyond visuals, it's about listening deeply, observing behaviors, and designing interventions that people can relate to and adopt in their everyday lives.

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